Halcyon Identifies

 

Between 1978 and 2008 – a period in which charities got much more sophisticated, using new fundraising techniques, the average proportion of income given to charity stayed low and barely rose, from 0.3% to 0.4%.

 

A new ranking of the most charitable countries, The World Giving Index is based on three factors - giving money to an organisation, volunteering for an organisation, and helping a stranger.

Emerging societal trends in 2009 include the rise of Generation G (for generosity).

Generosity is in - for many, sharing a passion and receiving recognition by being generous have replaced taking as the new status symbol.